Privacy Policy

1. Introduction

This Privacy Policy describes how NIHT Infosolution Private Limited, operating through its unit Brands2be and its proprietary platform Adsintelli (collectively referred to as “we,” “our,” or “us”), collects, uses, processes, shares, and protects information in connection with our advertising management services and website at https://adsintelli.com.

We are committed to complying with applicable data protection laws, including:

• The Digital Personal Data Protection Act, 2023 (DPDPA) – India
• The General Data Protection Regulation (GDPR) – European Union
• Other applicable privacy and data protection regulations in jurisdictions where we operate

By engaging our services or accessing our website, you acknowledge that you have read and understood this Policy. If you do not agree with any part of this Policy, please discontinue use of our services and website.

2. Who We Are

Adsintelli is a proprietary AI-powered Decision Intelligence for Google Ads Management, owned and operated exclusively by Brands2be, a unit of NIHT Infosolution Private Limited, a company incorporated under the laws of India and headquartered in Kolkata, West Bengal.

For the purposes of data protection law:

• Under DPDPA: NIHT Infosolution Private Limited acts as the Data Fiduciary.
• Under GDPR: NIHT Infosolution Private Limited acts as the Data Controller for personal data processed in connection with EU/EEA data subjects.

3. Scope of This Policy

This Policy applies to:

• Visitors to our website at https://www.adsintelli.com
• Existing and prospective clients who engage or inquire about Adsintelli services
• Individuals whose personal data we process as part of delivering advertising management services

This Policy does not apply to third-party websites, platforms, or services that may be linked from our website. We are not responsible for the privacy practices of such third parties.

4. Information We Collect

4.1 Information You Provide Directly

When you contact us, register for a consultation, or engage our services, we may collect:

• Full name and designation
• Company name and business address
• Email address and phone number
• Billing and payment details
• Business information shared during onboarding or discovery calls
• Communications and correspondence with our team

4.2 Advertising Account Data

As part of our service delivery, and only after receiving explicit written authorization from you, we access and process advertising account data including:

• Campaign performance metrics and historical data
• Advertising spend, budgets, and pacing data
• Conversion data and lead generation metrics
• Keywords, search terms, and audience targeting configurations
• Ad creatives, copy, and campaign structures
• Google Ads account settings and bidding configurations

We do not access any advertising account without your explicit prior authorization. All access is granted through official platform permission mechanisms (such as Google Ads manager account access).

4.3 Website Usage Data

When you visit https://adsintelli.com, we automatically collect certain technical and usage data through cookies and analytics tools, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and navigation patterns
• Referral source and search terms used to find our website

We use Google Analytics to collect and analyze this data. Google Analytics may transfer data to servers outside India. Please refer to Google’s Privacy Policy for details on how Google processes this data.

5. Legal Basis for Processing

5.1 Under DPDPA (India)

We process personal data on the following lawful grounds:

• Consent: Where you have provided explicit consent for a specific processing purpose
• Contract: Where processing is necessary to deliver the services you have engaged us for
• Legitimate Use: Where processing is necessary for our legitimate business interests, provided such interests do not override your rights
• Legal Obligation: Where we are required to process data to comply with applicable law

5.2 Under GDPR (EU/EEA Data Subjects)

For individuals in the EU or EEA, we rely on the following lawful bases under Article 6 of the GDPR:

• Article 6(1)(a) – Consent: For cookie-based tracking and marketing communications
• Article 6(1)(b) – Contract: For processing necessary to perform our service agreement
• Article 6(1)(c) – Legal Obligation: For compliance with applicable regulations
• Article 6(1)(f) – Legitimate Interests: For analytics, fraud prevention, and platform security

6. How We Use Your Information

We use the information we collect to:

• Deliver, manage, and optimize advertising campaigns on your behalf
• Operate and improve the Adsintelli platform and its decision engines
• Identify budget inefficiencies, wastage, and optimization opportunities
• Generate performance insights and strategic recommendations
• Communicate with you about your account, campaigns, and our services
• Process payments and fulfil contractual and billing obligations
• Respond to inquiries, support requests, and feedback
• Maintain platform security, detect fraud, and prevent misuse
• Comply with legal obligations and enforce our agreements
• Analyze website usage to improve user experience

We do not use your data for automated decision-making that produces legal or similarly significant effects without human oversight. All recommendations generated by Adsintelli are reviewed and implemented by authorized members of the Brands2be team.

7. Use of AI and Large Language Models (LLMs)

Adsintelli uses artificial intelligence and large language model (LLM) APIs — including third-party AI providers — as part of its decision engine and analysis workflows.

Important disclosures regarding AI processing:

• Advertising account data, including campaign metrics and performance signals, may be transmitted to external LLM APIs for analysis and recommendation generation.
• We take reasonable steps to minimize the personal data included in such transmissions and rely on aggregated or pseudonymized data wherever possible.
• Third-party AI providers we engage are required to maintain appropriate confidentiality and security standards and are bound by data processing agreements.
• AI-generated outputs are never implemented autonomously. Every recommendation is reviewed and acted upon by an authorized human team member.

By engaging our services, you acknowledge and consent to the use of AI and LLM processing as described above. If you have concerns about specific data being transmitted to AI systems, please contact us at hello@adsintelli.com.

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to operate effectively and understand how visitors use the site.

Types of cookies we use:

• Essential Cookies: Required for the website to function. These cannot be disabled.
• Analytics Cookies: Used via Google Analytics to understand visitor behavior, traffic sources, and usage patterns. These are enabled by default but can be declined.
• Preference Cookies: Used to remember your settings and preferences across visits.

You can manage or withdraw cookie consent at any time through your browser settings or by contacting us. Please note that disabling certain cookies may affect website functionality.

For EU/EEA visitors, we obtain your consent before placing non-essential cookies, in compliance with GDPR requirements.

9. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data or advertising account data to any third party.

We may share information only in the following limited circumstances:

• Technology and Infrastructure Providers: Cloud hosting, database, and platform infrastructure providers who support our operations (bound by data processing agreements)
• AI and LLM Service Providers: Third-party AI API providers used for analysis and decision support (as described in Section 7)
• Payment Processors: For billing and payment processing
• Professional Advisors: Legal, audit, and compliance advisors, subject to professional confidentiality obligations
• Regulatory and Legal Authorities: Where disclosure is required by applicable law, court order, or regulatory requirement

All third-party service providers are vetted and required to maintain appropriate data security and confidentiality standards consistent with this Policy and applicable law.

10. International Data Transfers

We use infrastructure and service providers hosted across multiple regions, which may involve the transfer of data outside India or the European Economic Area (EEA).

For transfers involving personal data of EU/EEA residents, we ensure appropriate safeguards are in place, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Transfers to countries with an EU adequacy decision
• Other legally recognized transfer mechanisms under GDPR Chapter V

For transfers of data of Indian residents outside India, we comply with applicable provisions under DPDPA and any rules notified thereunder regarding cross-border data transfers.

If you would like more information about the specific safeguards in place for international transfers, please contact us at hello@adsintelli.com.

11. Data Security

We implement reasonable and appropriate technical, administrative, and organizational safeguards to protect information from unauthorized access, disclosure, loss, alteration, or destruction. These measures include:

• Role-based access controls limiting data access to authorized personnel only
• Encrypted data transmission using industry-standard protocols (TLS/HTTPS)
• Secure cloud infrastructure with monitoring and logging
• Multi-factor authentication on internal systems and platform access
• Regular security reviews and vulnerability assessments
• Data processing agreements with all third-party service providers

While we take data security seriously, no system is completely immune to risk. In the event of a data breach that poses a risk to your rights or interests, we will notify affected individuals and relevant authorities as required by applicable law.

12. Data Retention

We retain personal data and advertising account data only for as long as necessary to:

• Deliver the services you have engaged us for
• Fulfil our contractual and billing obligations
• Comply with applicable legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain legitimate business records

Advertising account data is typically retained for the duration of the active client engagement and for a reasonable period thereafter (generally up to 24 months), unless a shorter or longer retention period is required by law or agreed in writing.

When data is no longer required, we securely delete or anonymize it in a manner that prevents recovery or reconstruction.

13. Your Rights

13.1 Rights Under DPDPA (Indian Residents)

As a Data Principal under the DPDPA, you have the right to:

• Access: Request a summary of personal data we hold about you and how it is being processed
• Correction: Request correction of inaccurate or incomplete personal data
• Erasure: Request deletion of personal data where it is no longer necessary for the purpose for which it was collected
• Grievance Redressal: Raise a complaint or grievance with us regarding the processing of your data
• Nominate: Nominate another individual to exercise your rights on your behalf in the event of your death or incapacity

13.2 Rights Under GDPR (EU/EEA Residents)

If you are located in the EU or EEA, you have the following rights under GDPR:

• Right of Access (Article 15): Obtain a copy of personal data we hold about you
• Right to Rectification (Article 16): Request correction of inaccurate personal data
• Right to Erasure (Article 17): Request deletion of personal data under certain conditions
• Right to Restriction (Article 18): Request that we limit processing of your data in certain circumstances
• Right to Data Portability (Article 20): Receive your personal data in a structured, machine-readable format
• Right to Object (Article 21): Object to processing based on legitimate interests or for direct marketing
• Rights Related to Automated Decision-Making (Article 22): Not be subject to solely automated decisions that significantly affect you
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time without affecting prior processing

You also have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.

13.3 Exercising Your Rights

To exercise any of the rights listed above, please submit a written request to:

Email: hello@adsintelli.com

We will acknowledge your request within 72 hours and aim to respond substantively within 30 days. In complex cases, we may extend this period by a further 30 days and will inform you accordingly.

We may need to verify your identity before processing your request. We will not charge a fee for reasonable requests unless they are manifestly unfounded or excessive.

14. Children’s Privacy

Our services and website are directed at businesses and professionals. We do not knowingly collect or process personal data from individuals under the age of 18.

If we become aware that we have inadvertently collected personal data from a minor, we will take prompt steps to delete such data. If you believe we have collected data from a minor, please contact us immediately at hello@adsintelli.com.

15. Third-Party Links and Services

Our website may contain links to third-party websites or platforms, including Google Ads, LinkedIn, and other advertising platforms. This Policy does not apply to those third-party services.

We encourage you to review the privacy policies of any third-party services you access through our website or as part of our service delivery.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

When we make material changes, we will:

• Post the updated Policy on this page with a revised effective date
• Notify active clients via email where the changes materially affect how we process their data

Continued use of our services or website after the updated Policy takes effect constitutes your acknowledgment of the changes. We encourage you to review this Policy periodically.

17. Grievance Redressal

In accordance with the Digital Personal Data Protection Act, 2023 and applicable rules, any grievances regarding the processing of your personal data may be directed to us using the contact information below.

We will acknowledge all grievances within 72 hours and endeavor to resolve them within 30 days.

18. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact us at: